On Apple’s home turf in Silicon Valley the idea that things are continually speeding up is a commonplace.
“The pace of change is accelerating,” Eric Schmidt and Jonathan Rosenberg of Google assert in their book “How Google Works”.
They have complained that there is nowhere to sit because of the matchmaking groups.
A CUSTOMER downloads an app from Apple every millisecond.
Japanese firms pioneered flexible supply chains and reorganised factory floors in the 1970s and 1980s—eking out efficiency gains by eliminating delays.Some firms are so fast that they can travel into the future: Amazon plans to do “anticipatory” shipping before orders are placed.“We are putting a premium on speed,” said Jeff Immelt in his latest letter to the long-suffering shareholders of General Electric (GE).For evidence look no further than the “unicorns”—highflying startups—which can win billion-dollar valuations within a year or two of coming into being.In a few years they can erode the profits of industries that took many decades to build.
Like dorks in awe of the cool kids, the rest of America’s business establishment chastises itself for being too slow.